Villajoyosa, the capital of the Marina Baixa district, is a town which is related with the sea in all of its aspects. Fishing is one of its main industries; another industry, chocolate, also proceeds from over the sea; the sea represents a growing tourist activity; and the town also has a harbour. An obligatory visit is to the Vila Vella, the Old Town, with is coloured house "hanging" over the river and its monumental surrounding walls from the 14th century.

Villajoyosa has 3.5 km of beaches, notable among which are the Centre beach and El Parais, with the Blue Flag award. The most outstanding of Villajoyosa's festivals is a unique event: the disembarkation of the Moors, which has celebrated on the early morning of 28th July for over 200 years.